Bacardi Is Turning Private Web Surfing Into an Online Scavenger Hunt
Partners with electronic musician Goldroom
Most people know Google Chrome's incognito mode for removing any trace of their web history—or for avoiding retargeted digital ads that track their whereabouts. But Bacardi found a clever little hack around private web browsing that it's turning into a campaign targeting millennials.
The brand and BBDO New York partnered with electronic music artist Goldroom—also known as Josh Legg—on a digital scavenger hunt, hiding 10 pairs of tickets on the band's website. There's a catch though—to find the tickets, people have to turn on Google Chrome's incognito mode.
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