Babble, Digital Variant Simplify Facebook for Parents

ConnectedByKidsLogo.jpgParenting Website Babble teamed up with social-media agency Digital Variant to create an application that simplifies Facebook for parents, making it easier for them to create profiles for their kids, as well as groups for entities such as schools, teams and friends.

Connected by Kids, which debuted Monday, also enables parents to share photos and updates with their families and friends, without making them available to the public.

Babble also announced four new hires: New director of community and content Sarah Bryden-Brown, who had held the same title at Kidspot Australia; new senior vice president of national advertising sales Kyle Waxman, who had been VP of sales at Canadian parenting Website; former Cookie Mag contributing editor Lori Leibovich, who comes aboard as executive editor; and new director of finance and projects Ramon Vinluan, who had been VP in the media and technology banking group at Citibank.

Babble CEO Rufus Griscom said:

Facebook is a great tool for parents, but when you post a photo of your toddler rubbing applesauce in his hair, you don’t necessarily want to share it with all of your business colleagues. We designed Connected by Kids with the talented folks at Digital Variant to solve this problem.

We are thrilled to announce the Facebook application and welcome Sarah, Kyle, Lori and Ramon to the team. Babble has enormous momentum, and we are fortunate to have this extraordinary team in place to accomplish our goal of making Babble the No. 1 brand in the category.

Digital Variant CEO Mark Stutzman added:

We are thrilled to have partnered with Babble to create this powerful new app for parents. Connected by Kids mimics the best part of Facebook’s social networking and provides a safe way for parents to share their children’s lives.