b5media Launches Again: BlissTree Debuts

Hot on the heels of its Feb. 17 launch of entertainment and lifestyle site Crushable and the March 8 launch of fashion and beauty site The Gloss, b5media Thursday unveiled health and wellness site BlissTree.

b5media said BlissTree is aimed at “women in their 30s and 40s whose priorities include optimal wellness and overall balance in life among health, work, family, home, and relationships.”

Elizabeth Spiers oversees b5media’s sites, and BlissTree will be led by editor in chief Christine Egan and deputy editor Briana Rognlin. Egan is a former magazine editor who has written for The New York Times, Glamour, Brides, Town & Country, Indagare, and USA Today. Rognlin is a former fashion blogger and travel reporter for Oyster Hotel Reviews.

Columnists for BlissTree include author and home cook Giulia Melucci; raw-food chef and “green lifestyle” expert Renée Loux; and Toronto-based naturopath John Dempster.

b5media CEO Elaine Kunda said:

I am proud to create a site that speaks to the numerous desires of modern women and the challenges they face when addressing their wellness issues, inside and out. Today’s woman does not want to follow a fad diet; she wants to balance the complex aspects of her life so that she can look and, more importantly, feel good. She deserves a Website that lets her explore all of her wellness-related interests without labeling her or judging her current state of health.

And Egan added:

Running a site like BlissTree comes with a tremendous responsibility to women. So often, sites that cover women’s wellness are overwhelming, diet-obsessed, or simply not much fun. I want to create a space where women of different interests, backgrounds, professions, fitness levels, and stages of health can all feel welcomed, encouraged, challenged, and enlightened.