B2B Marketers Are Still Struggling To Measure Social Media ROI [STUDY]

B2B Marketers Are Still Struggling To Measure Social Media ROI [STUDY]

How do you measure social media return on investment (ROI)?

Since the dawn of social networking, evaluating the performance of brand campaigns has proven to be a difficult nut to crack, particularly for business to business (B2B) organisations. Indeed, just 16 percent of B2B marketers in the United Kingdom believe that they are able to consistently measure social media ROI, with two in five having almost no success.

This data comes courtesy of B2B Marketing in association with Circle Research, who found that 40 percent of B2B marketers in the UK either did not know how to demonstrate social media ROI or had little to no results.

44 percent could demonstrate social ROI some of the time, while 16 percent were able to do so completely or most of the time.

B2B Marketers Are Still Struggling To Measure Social Media ROI [STUDY]

(Source: eMarketer.)