A B2B Marketer’s Guide to Using Google+ [Infographic]

If Google+ is the right platform for you brand, check out these tips on how to get started.


Megan M. Ritter is an online journalist and entrepreneur who loves helping put together infographics. In addition to covering B2B marketing trends, her writing also covers business communications, globalization, virtual technology and social media.

It can seem like Facebook and Twitter have everything wrapped up when it comes to social media. Sure, people use other websites from time to time, but these are the two most popular names when it comes to social networking. If you’re running a business, it probably doesn’t make much sense to focus on less noteworthy networks out there when you could be building a presence on the most-visited site in the world: Google.

Just because Facebook and Twitter are the most popular doesn’t mean that they have the right audience for your message. Each social network tends to attract its own crowd, and these crowds use their preferred network for very specific purposes. If you’re running a business and you want to build a following through social media, it will be important to find out which social network attracts the audience that will be interested in what you have to say.

While Google+ may not rank as highly as other social networks in terms of its reach, it is still one of the top five social networking sites in the world. On top of attracting over one hundred million unique users each month, they offer features that you won’t find on other platforms.

If you haven’t taken a look at everything that Google Plus can do for your business, including advertising, perhaps it’s time to do so. Whether or not you’ve already crafted a profile on their service, this infographic will show you how to get started and become a more active member of the community: