Axe’s Make Love, Not War Scores in Social Media

Few Olympic sponsors resonating on YouTube yet

Axe is know for its racier fare. But its latest ad, the sly/sweet Make Love, Not War seems to have pleasantly surprised many YouTube viewers last week, as it generated 2.3 million views.

Interestingly, while other clips generated more views (such as this Asus spot) Axe took the top spot on the VideoWatch/VidIQ brand chart, primarily due to its social media success. Make Love garnered more than 13,000 Facebook likes, 4,000-plus tweets and nearly 7,000 Facebook comments.

Also of note on this week's list: second place was taken by Gillette India; few brands cracked a million views (a rarity on this chart); and Olympic ads seem to be missing, minus this cool Visa ad, dubbed "Flying."

Check out the full ranking here:

NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.