Awkward Family Brand Extends With Board Game

Retailer interest high for 'photo' website spin-off

Who knew that pictures of mulleted families in matchy-patchy ’80s outfits could become a full-blown brand? Awkward Family Photos, the campy humor website launched in 2009, has already inspired a TV pilot. This week it advances its retro run as an old-school board game.

“The site really is a celebration of family and there is something sort of indelible about a board game,” says Mike Bender, who co-founded the original website with Doug Chernack. “We kind of loved the idea that [it’s] a bit of a throwback.”

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