Awards: When, and When Not To Pitch

Every company – and their PR team – loves to higlight awards they’ve won, and rightfully so. However, there are some instances when pitching an award win, or submitting at all for that matter, may not be the best choice. One instance: tech magazine Red Herring, which was evicted from their offices this week due to financial troubles.

Silicon Alley Insider managing editor Peter Kafka sent PRNewser a heads up on his post, asking, “Do you really want to boast about being honored by a publication that can’t keep a roof over its head?”

Peter has received two

AW+

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