Avot Media: Young Users Embrace Mobile Video
MediaPost is reporting that more than half (55%) of those 29 and under would be willing to send a text message to request a mobile video that looked interesting, according to an Avot Media survey of 400 mobile customers. (Avot Media is a mobile video provider, so take everything they say about this with a huge grain of salt.)
The study found that about one-third would be willing to watch “American Idol” performances and instructional how-to videos, while 36% would watch movie trailers, the report said.
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