While the Philadelphia Eagles and New England Patriots battled it out on the field in the Super Bowl, plenty of brands, as usual, were playing it out online.
According to a Saleforce analysis of social media activity, Avocados from Mexico, Pepsi and Doritos were the top three brands mentioned across both sponsored and organic content for the first half. Using the company’s Social Studio, Salesforce collected information about keywords, hashtags and images shared across Twitter and Instagram.
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