Average iPhone App Prices Rising But Not By Much
Fortune’s Philip Elmer-DeWitt reports on data from Piper Jaffray with an interpretation that:
Apple users buying 61% more apps, paying 14% more per app
The Piper Jaffray report stated that iOS (iPhone/iPad) owners downloaded an average of 51 apps in 2010 and will download 83 this year. It also reported that 82% of the apps in Apple’s app store are free apps. These figures sound about right and shouldn’t generate much argument. However, the information about average app price (based on the 18% of apps that are not free) is open for interpretation.
I used Piper Jaffray’s data to create the chart here.
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