Avatar a Hit at Box Office, on Twitter

James Cameron’s Avatar is not only approaching $400 million in box-office sales, but is also racking up positive word-of-mouth via Twitter, TechCrunch reported.

According to Twitter Sentiment, which analyzes the sentiments of tweets, 111,092 positive recent Tweets contained the word “avatar,” as did 37,434 negative ones, TechCrunch reported, adding that TweetFeel posted similar results.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in