AvantGuild: How To Pitch: Variety
Though Variety publisher Reed Elsevier has sold most of its magazines, the company has “no plans” to sell Variety, CEO Erik Engstrom told Bloomberg.
But Variety is sticking around, for now, which makes it a great place to pitch.
In mediabistro.com’s latest How To Pitch article, freelancer Rani Long gets the scoop:
“Although freelancers can start in any section, to pitch a story successfully, says Peter Caranicas, deputy editor: “A freelancer needs to be extremely familiar with Variety’s content and publishing schedule.”
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