Autos Parked Q1 Spending In Vibrant’s In-Text Ads
The auto industry’s ongoing woes are paying off for some in the online ad industry. Vibrant Media, which sells in-text ads on a wide network of content Web sites (such as iVillage and FoxNews.com), reported 30 percent growth in auto spending during the first quarter.
John Sedlak, Vibrant’s senior vp, sales/strategic alliances, said that growth is expected to continue for the rest of ’09, resulting in $12–15 million in revenue from the car category.
Sedlak said that Vibrant’s IntelliTXT ads placements, which automatically appear when users scroll over select highlighted words on partner sites, are proving popular in this current economic climate, since they answer auto brands’ performance and branding needs.
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