Facebook Messenger users, brace yourselves: Autoplay video ads are coming.
The social network confirmed that the same autoplay video ads that have been available for Facebook’s News Feed and Instagram are now available on its messaging application for all advertisers.
Those ads will appear in the sponsored portion of the app’s main feed, and people aren’t happy.
“There’s going to be mixed feelings from the advertiser standpoint,” said Periscope social media creative director Bridget Jewell. “I think it’s one of the dumbest decisions Facebook has made.
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