The Enthusiast Network, which houses publishing brands in the automotive, entertainment and sports categories, is relaunching its Automobile magazine.
The network’s research showed that the modern-day “car guy” is a multifaceted individual with multiple passions. It also found high levels of interest in design, high-end apparel, tech and travel, which it took as evidence that members of its target demo lead “highly engaged, passionate, full lives.”
To that end, Automobile’s new look and coverage will feature more in-depth reporting on vintage and collectible cars, auction results and market analysis, all in a larger and more premium print format.
The brand, which originally launched in 1986, will continue to focus on “Youngtimers,” cars from the 1970s to ’90s that are a newly popular category of collectible cars.
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