Auto-Play Video Ads Debut on Instagram

Auto-play video ads debuted on Instagram Thursday, as Adweek reported that 15-second units from Disney, Activision, Lancôme, Banana Republic and The CW began running on the Facebook-owned photo- and video-sharing network.

DisneyBigHero6InstagramVideoAd650Auto-play video ads debuted on Instagram Thursday, as Adweek reported that 15-second units from Disney, Activision, Lancôme, Banana Republic and The CW began running on the Facebook-owned photo- and video-sharing network.

Adweek pointed out that Instagram applied the same strict standards to video ads that it imposes on photo ads, with all creative going under review and an eye toward fresh content, and not repurposed material.

Disney is promoting feature film Big Hero 6 (screenshot above, courtesy of Adweek), and senior vice president of media Anthy Price told Adweek:

We felt like we wanted to step up in a big way for Big Hero 6, and we’re excited about video.

Lancôme

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