During the Pandemic, Auto Brands Embrace Digital Platforms and Ecommerce

Cadillac's digital showroom and ecommerce site have tripled new leads

Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.

Carmakers are incorporating at-home delivery into their sales pitches in an effort to keep car buyers interested, a shift expedited by the Covid-19 pandemic and resulting restrictions keeping customers away from dealerships.

While none of this marks a seismic shift in the auto purchase journey, the rise in online car shopping could signal the future of the industry.

Cadillac, which operates two different online shopping experiences, saw traffic to its Cadillac Live experience, a digital showroom where consumers can tour vehicles and speak with a expert virtually, jump 67% from February to March and another 15% from March to April.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in