Authors Discuss $2.99 Price Point

Yesterday we reported that authors are embracing the $1.99 price point to help attract new readers and sell eBooks. For self-publisher authors, $2.99 is also a popular price point, because it qualifies for Amazon’s 70% royalty rate deal.

Boyd Morrison told eBookNewser: “If I were self-publishing now, I would probably price The Ark and Rogue Wave at $2.99 in order to get the 70% royalty rate from Amazon, but I think that price is getting perilously close to the level where buyers have to make a decision rather than making an impulse purchase.

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