Author of 'Overwhelmed' Says Multitasking Isn't a Good Idea
Have you ever felt like you are having a productive day by juggling countless deadlines, only to feel at the end of the day like nothing got done?
Meet Brigid Schulte, author of Overwhelmed: Work, Love, and Play When No One Has the Time. According to her interview with The New York Post, she says a lot of people may be shocked to hear this, particularly women
“When we’re multitasking we tend to reward ourselves with, “Woo, look how much I’m doing!” But studies find that your brain literally cannot pay attention to two things at the same time with equal weight.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in