Australia's National Rugby League Sets Up Social Media Mission Control Room, Generates 1B Impressions
The State of Origin is basically the Super Bowl of rugby, an annual best-of-three series of rugby league football matches between the Blues and the Maroons, who represent the Australian states of New South Wales and Queensland, respectively.
In honor of the premier sporting event, Australia’s National Rugby League (NRL) partnered with digital marketing agency VML Australia to create a tricked-out NRL Mission Control Room. Take a look inside.
The NRL Mission Control Room was manned full-time during the 2013 State of Origin Series to track, engage, reward, and amplify the real-time social conversation going on.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in