Australia is Going After In-App Purchases Aimed at Kids
The Australian Competition and Consumer Commission has revealed plans to collaborate with more than 50 consumer protection agencies around the globe to fight against free apps that sell in-app purchases and target children.
Together these agencies are pushing Apple and Google to improve consumer awareness about how these emails operate. The idea is to help parents avoid racking up obscene phone bills from little kids playing with children’s games.
“Consumers need to be aware that ‘free’ may not mean free,” stated Delia Rickard, Deputy Chair of the ACCC.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in