Facebook Revamps Audiences in Ads Manager

Facebook appears to have revamped the audiences section of its Ads Manager, including the creation of custom audiences.

CustomAudiencesCustomizeColumns650Facebook appears to have revamped the audiences section of its Ads Manager, including the creation of custom audiences.

Reader Adomas Baltagalvis shared the screenshots above and below with AllFacebook, saying that audiences can now be filtered by:

  • Quick Look
  • Recently Used
  • In Active Ads
  • Action Needed
  • Shared
  • Type
  • Custom Audience
  • Lookalike
  • Saved Target Group
  • Availability
  • Ready
  • Not Ready
  • Error
  • Sources
  • Data File
  • Website
  • Mobile App
  • Saved Target Group
  • Page Audience
  • Event Audience

He noted that the event audience option is new, but there was no information on how to use it.

Baltagalvis

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