Attributor Corporation Partners With TubeMogul
Attributor Corporation, a company that helps media companies track and monetize syndicated content across the Internet, has inked a deal with the Web video analytics firm TubeMogul to create a new measurement tool designed for tracking viral videos.
According to Attributor executives, while traditionally its products have been used to police the distribution of media company’s copyrighted material as it moves across the Web, this new product will be geared for ad agencies and marketers who have produced videos with the express intention of having them go viral.
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