Attracting the Next Generation of Travelers

If you want to stand out with the younger group of tourists, your standard website and listing on hotel ranking sites won’t be enough.

Young travelers are a growing demographic–and they’re not all kids taking a gap year before college or partying over summer vacation. Rather, millennials are a savvy group with a taste for adventure and the skills to research and plan a great trip without ever leaving their beds. A lot of millennials do most of the research and planning for their trips on their smartphones.

If you want to stand out with the younger group of tourists, however, your standard website and listing on hotel ranking sites won’t be enough.

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