AT&T YouveGotACase Campaign Helps Youths Plead a Case on Facebook for a New Smartphone
If you don’t want to buy a new smartphone for yourself, AT&T has a viral marketing campaign that lets you use a Facebook app on your desktop or smartphone that lets you build a case (as in a mock “legal case”) to convince someone you designate to buy a phone for you.
Facebook Fans in Need of a New Smartphone for the Holidays Have a New Ally
The target audience is the youth market. The Facebook app uses the user’s profile to build a case that demonstrates why the person being plead to should buy an AT&T smartphone for the pleader.
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