AT&T, Yahoo Rework Broadband Deal to Focus on Mobile, Advertising
Yahoo and AT&T reworked their broadband partnership that originated back in 2001. The new deal is based on advertising rather than subscriber revenue share, and involves both consumer broadband and mobile customers. Yahoo will become AT&T’s provider of search and display advertising for consumers on mobile devices and the PC.
The two are also relaunching the co-branded ATT.net portal later this year and opening it to any AT&T customer whether or not they have AT&T Internet service.
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