AT&T Upgrades Napster Mobile

AT&T and Napster, the digital music provider, just announced the Napster Mobile music download service is now available to more than 13 million AT&T subscribers, according to FierceMobileContent.

That represents about a fifth of the company’s entire subscriber base in the U.S. across over two dozen handsets. AT&T said in a statement that the expansion is a direct result of major record labels’ less restrictive digital rights management requirements as well as Napster’s adoption of more flexible technology.

AT&T

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in