AT&T: Mobile Video Economics Don't Work
It’s no secret that mobile video isn’t doing all that well in the U.S. But why is that? The economics don’t work yet, said Mark Collins, vice president of consumer data services for AT&T, in a report by Fortune blogger Jon Fortt.
Collins said in the Fortune interview that everyone is trying to figure out how to make it work on the industry side. But customers aren’t taking to it, and the reasons aren’t exactly difficult to figure out.
“Everything
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in