AT&T, BlackBerry Put You In The Action With Facebook Connect Movie Trailer
AT&T is promoting the new BlackBerry Bold 9700 with a Facebook Connect integration that pulls personal info and photos into a movie trailer for a fictional suspense/action flick called “One Step Ahead.” The film clip is very similar to some recent Connect applications that try to make a connection with users by placing their profile information within videos. The “One Step Ahead” trailer is also being cross-promoted through a series of high-profile television spots, including a few during last night’s Monday Night Football game.
Logging in to the application through Connect puts users in the story as a shadowy main character who is using the new BlackBerry Bold 9700 to elude a team of pursuers that is always one step behind.
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