Facebook: Atlas View Tags Can Now Track Custom Audiences, Partner Categories, Lookalike Audiences
Facebook acquired Atlas Solutions from Microsoft in February and extolled its virtues during its first-quarter earnings call earlier this month. Now, the social network told its largest advertisers that Atlas’ view tags can be used to track targeted ads using its custom audiences, partner categories, and lookalike audiences options, sister blog Inside Facebook reported.
Facebook acquired Atlas Solutions from Microsoft in February and extolled its virtues during its first-quarter earnings call earlier this month. Now, the social network told its largest advertisers that Atlas’ view tags can be used to track targeted ads using its custom audiences, partner categories, and lookalike audiences options, sister blog Inside Facebook reported.
The Atlas platform had previously not supported those recently introduced Facebook advertising options, Inside Facebook noted.
During Facebook’s first-quarter earnings call, Chief Operating Officer Sheryl Sandberg said of Atlas:
Atlas is a really important part of continuing to develop our measurement capabilities.
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