Facebook’s Atlas Adds Video Ad Serving, New Measurement Tools

Facebook announced the addition of video-ad-serving capabilities to its Atlas advertising platform, along with two new measurement tools.

Facebook announced the addition of video-ad-serving capabilities to its Atlas advertising platform, along with two new measurement tools.

Dave Jakubowski, Facebook’s head of advertising technology, said in a blog post that video ad serving via the Atlas platform will be “broadly available” by the end of the month, adding:

We’re also announcing video ad serving, which makes it easier to tell vivid brand stories to real people and measure value across devices, all within the Atlas platform. The rapid growth of digital video, combined with evolving consumption habits across devices, makes this one of the most valuable formats in a marketer’s toolkit.

Jakubowski

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in