Facebook’s Atlas Streamlines Quality Assurance

Quality assurance is now easier on Facebook’s Atlas ad platform following enhancements that were introduced Tuesday.

Quality assurance is now easier on Facebook’s Atlas ad platform following enhancements that were introduced Tuesday.

Product marketing manager Nick Rivano outlined the improvements in a blog post, saying that clients can now:

  • Toggle the view of traffic for their actions over the past 30, 14 or seven days.
  • Examine intra-day action activity fresh up to the previous hour.
  • Use new trend lines to monitor performance.
  • Check impressions, clicks and click-through rates of their placements from the past 24 hours without needing to generate a report.

Atlas clients: What are your thoughts?

AtlasReviewAction AtlasMediaPlanPlacementDetails AtlasMediaPlanQAMetrics