Will Facebook Announce New Atlas Advertising Platform at Advertising Week 2014?
After Ad Age broke the news last week that Facebook was revamping Atlas, formerly Atlas Solutions, the ad network Facebook acquired from Microsoft in February 2013, The Wall Street Journal uncovered more details Monday, speculating that an official announcement will come during Advertising Week 2014 in New York next week.
After Ad Age broke the news last week that Facebook was revamping Atlas, formerly Atlas Solutions, the ad network Facebook acquired from Microsoft in February 2013, The Wall Street Journal uncovered more details Monday, speculating that an official announcement will come during Advertising Week 2014 in New York next week.
Atlas managing director Erik Johnson is set to moderate a panel Monday, Sept. 29, at 2 p.m. ET, “Where the Cookie Crumbles: Solving the Cross-Device Problem.”
Ad Age reported last week that Annalect data vendor Neustar is part of a deal between Atlas and advertising holding company Omnicom — parent of agencies Omnicom Media Group, BBDO and TBWA Worldwide — and Annalect head of data Adam Gitlin is one of the panelists on the session being moderated by Johnson.
Ad Age reported last week that the rejiggered offering from Atlas will allow its clients to send targeted ads to potential customers on any devices they use leading up to purchases, and to use...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in