Atlas-Omnicom Media Group Partnership Goes Live in Asia-Pacific Region
The agency-wide ad-serving and measurement partnership between Facebook’s Atlas and Omnicom, which was officially announced at Advertising Week 2014 in September after being reported earlier that month by Ad Age, is now active with Omnicom Media Group in the Asia-Pacific region, Facebook marketing manager Nicole Maraschky wrote in a blog post.
The agency-wide ad-serving and measurement partnership between Facebook’s Atlas and Omnicom, which was officially announced at Advertising Week 2014 in September after being reported earlier that month by Ad Age, is now active with Omnicom Media Group in the Asia-Pacific region, Facebook marketing manager Nicole Maraschky wrote in a blog post.
Maraschky wrote:
Effective targeting across devices is an ongoing challenge, considering today’s technology for ad serving and measurement — cookies — is flawed, and 60 percent of people use two or more devices each day.
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