Facebook’s Atlas Helps Monteith’s ‘Follow No One’
New Zealand brewery DB Breweries raised a glass to digital agency PHDIQ and Facebook’s Atlas ad platform for its recent online-video campaign.
New Zealand brewery DB Breweries raised a glass to digital agency PHDIQ and Facebook’s Atlas ad platform for its recent online-video campaign.
DB Breweries tapped PHDIQ and Atlas for the “Follow No One” campaign for its Monteith’s brand, which ran for seven months.
Measurement was a key factor in DB Breweries’ and PHDIQ’s choice of Atlas, with PHDIQ head of digital planning Christophe Spencer saying in a release:
We needed a partner that could measure online reach and frequency against our specific target audience. Additionally, we had to prove whether online video could be more effective than TV at building 1+ reach against our audience.
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