Atlas’ Erik Johnson on the ‘Cross-Device Problem’
Accessing the Internet via a single device? That’s so pre-2007, according to Erik Johnson, managing director of Facebook’s Atlas advertising platform, who wrote about “solving the cross-device problem” in a blog post.
Accessing the Internet via a single device? That’s so pre-2007, according to Erik Johnson, managing director of Facebook’s Atlas advertising platform, who wrote about “solving the cross-device problem” in a blog post.
Johnson referred to the introduction of the iPhone in 2007 as the start of the multi-device world, followed by other smartphones, tablets and, most recently, the Apple Watch.
He also pointed out that 60 percent of consumers in the U.S. and U.K. use two or more devices every day, and nearly 25 percent use three or more, adding that more than 40 percent of purchasers in those two countries browse products on one device and complete transactions on another.
Highlights of Johnson’s post follow:
Heavy reliance on outdated technology is holding marketers back.
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