Atlantic Publisher: Without 'Life Beyond The Page,' Mags Will Suffer

The Atlantic publisher Jay Lauf (L), poses with Popular Mechanics associate editor Seth Porges, ASME executive director Marlene Kahan, and Popular Mechanics assistant to the editor-in-chief Emily Masamitsu at the ASME NEXT Career Development Breakfast.

Vice president and publisher of The Atlantic Jay Lauf led an informal discussion about the business of publishing at today’s ASME NEXT monthly career development breakfast. The members of NEXT, the American Society of Magazine Editors’ recently-launched offshoot geared toward junior staffers, were hungry to hear Lauf’s advice for survival in the current economic climate.

“We’re

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