Atlantic Premium for iPad: Hold That Thought
The Atlantic will start from scratch on its yet-to-be-released Atlantic Premium iPad app, vice president and publisher Jay Lauf told paidContent.
The already existing iPad app, Atlantic Digital, offers all of the content in each print edition for $4.99 per issue, but the goals for Atlantic Premium are loftier. Lauf told paidContent:
We felt that we missed that first wave of iPad magazine releases and we wanted to do something a little different, a little more special.
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