Atlantic Names Prez for QuartzLive
Elizabeth Baker Keffer, President of AtlanticLIVE and VP of The Atlantic, is taking on new roles. She will be President of QuartzLive and Senior VP/Group Publisher of Live Events for all of Atlantic Media Company. In her expanded role, Keffer will be responsible for building Quartz’s global events business.
Prior to Atlantic Media, Keffer worked at the Advisory Board Company and the Corporate Executive Board for 16 years — two sister companies in the business research and consulting field, where she served as Executive VP and Chief Marketing Officer, and managed marketing strategy, revenue growth, and international expansion of those firms.
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