Atlantic Media Might Sell Quartz

People are talking.

What’s the going price for quartz? Atlantic Media—which launched its business site Quartz in 2012—is apparently trying to find out.

According to The Financial Times, Atlantic Media execs have talked with “a number of potential buyers interested in digital media about a sale of or potential investment in Quartz.” One of those meetings occurred as recently as this month.

When asked about the sale, a spokesperson for Quartz gave an artful non-answer answer. “Given our ambitions for Quartz, we would be remiss in not evaluating opportunities as they arise,” the person told the FT.