'The Atlantic' Looks for New Audience With Cities Site

Magazine's digital editorial director envisions traffic in millions

The Atlantic, whose online push was key to getting the brand into the black last year, is launching another major expansion online, but with a new tack.

In a first for the magazine, TheAtlanticCities.com is launching as a single-topic, stand-alone site. Coming in September, the site also is a departure in that it will feature Richard Florida, an urban studies expert who comes from an academic rather than a journalism background. Florida is the author of The Rise of the Creative Class, among other titles, and has a long-standing relationship with the magazine and its offshoots.

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