The Atlantic Hires BuzzFeed Senior Political Writer McKay Coppins

Post-election shake-ups between media companies

McKay Coppins wrote the book on modern-day Republicans, literally.

After creating nearly 700 posts for BuzzFeed since joining the site in early 2012—where he focused on the conservative reaction to news and once spent 36 hours with Donald Trump on a "fake campaign trail"—Coppins will leave to write for The Atlantic starting in the new year.

Considered the "Mormon Wikipedia" by some, Coppins joined the BuzzFeed News political team during Mitt Romney's presidential campaign and is lauded for his unique perspective and approach to covering political news.

Before joining BuzzFeed, Coppins was a writer for Newsweek, where he reported on Jon Hunstman Jr.'s bid for the presidency.

This news comes a few weeks after CNN hired BuzzFeed's Andrew Kaczynski and his political reporting team, more familiarly known as KFILE.

At the time, Shani O. Hilton, head of U.S. news for BuzzFeed, told Adweek: "If you're in the news business long enough, you see these ebbs and flows of talent all the time."

Some might include Coppins with the "haters and losers" that propelled Trump to run for president, including the reporter himself.

"I, of course, am part of the problem," humbly wrote Coppins.

Recently, Coppins was a part of BuzzFeed's groundbreaking dip into live news coverage as he reported from the Trump campaign's gathering on Election Day on Nov. 8.

And spending time with Trump so early in the campaign, though not well-received by Trump and his team, gave him a deeper understanding of how that particular machine worked.

The Atlantic's politics and policy reporting team has tripled in size over the last year and has increased traffic to that part of its website by 200 percent.

"I'm thrilled that McKay is joining our already stellar politics team," said Jeffery Goldberg, eic of The Atlantic. "He is one of the brightest and most talented young politics writers in America, and Atlantic readers will quickly come to rely on his reporting and analysis."