At the Armory Show, a Whiff of Amnesia

“Can I help you forget something today?” asks Minda Glynn at the Armory Show booth of Reed Seifer Design. (Photos: UnBeige)

In the bustling aisles of the Armory Show, the art fair that runs through Sunday at New York City’s Piers 92 and 94, it’s easy to forget the [stage whisper] recession. Is there something in the air? Yes. It’s Spray to Forget, the aromatherapeutical concotion of Reed Seifer, who masterminded the smart graphic design for this year’s fair and has his own small booth (L22) alongside organizational exhibitors such as the New Museum and the Art Production Fund.

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