At Mashable Summit, Prognostications on the Future of Social Media

At the Mashable Media Summit in New York City, technology executives meshed with the media and debated the future of their industries. Suffice it to say, social media was a core function of many of the keynotes and panels.

Pete Cashmore, the founder and CEO of Mashable, predicted that over the next year “frictionless sharing,” as pushed by Facebook at its F8 conference this year, will become a focal point.

“You used to have to hit a like button to share something on the web or with a twitter button or share button,” Cashmore said, noting that now stoties you read on some sites can automatically appear in your Facebook profile.

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