Assignment Zero--FBLA Struggles Not to Pun
Jay Rosen’s brainchild, Assignment Zero is up and running, with Beta stamped all over it. The website is pretty. Everyone involved is earnest and self-conscious. People who went to Harvard mention the fact. Lots of people from Wired. Why not find people from small town papers, Field & Stream, local TV and the Mommybloggers? Right now, it’s about as diverse as a Williamsburg Starbucks.
Why does all this make FBLA want to run screaming from the room? Is it the ghost of group assignments? Is it the whiff of fermenting communal bean sprouts? Or is it the lack of genuine ideas?
The Assignment
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in