ASME Revamps Guidelines as Clients Push Ad/Edit Rules
At a time when buyers are getting bolder about crossing the church-state boundary, the American Society of Magazine Editors last week said it would revamp its 26-year-old editorial guidelines.
Sid Holt, who is steering the changes as ASME’s newly appointed CEO, said the guidelines—which cover publishers’ print and, more recently, digital products—have not kept pace with the evolution of magazine brands or consumers.
“The world has changed dramatically,” said Holt, who is the former editorial director of Mediaweek parent Nielsen Business Media and editor in chief of Adweek Magazines (now AdweekMedia).
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