Ask Preps Overhaul
NEW YORK One thing is for sure: the butler is not making a comeback.
IAC-owned search engine Ask.com is shifting from positioning itself as a Google competitor to a niche player focused on a smaller subset of users that are seeking answers.
“We have a really active, loyal base of users that come to us for a certain type of search,” said Nicholas Graham, an Ask representative. It is not jettisoning its search technology, Tecoma, in favor of licensing Google’s, he said.
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