As Xbox and PlayStation Launch Hardware, Philadelphia Cream Cheese Gets In on the Action

This PS5, the Philly Series 5, features '5 cream cheese bricks of power'

Never mind XBox or PlayStation—get your hands on a 'Philly Series 5' cheesecake kit, says Philadelphia Philadelphia Cream Cheese / Gut

If you want to give someone a gift they’ll truly love and appreciate this year, then there’s no need to shell out the big bucks for the latest Xbox and PlayStation—buy them a Philly Series 5 for just $4.99 instead.

Jumping on the gaming bandwagon, Philadelphia Cream Cheese, with the help of agency Gut, has created its own must-have gift this holiday season: a tasty “next-generation” cheesecake kit that it’s calling a “stunning advancement in cheesecake technology.”

“Every few years, like clockwork, the release of next-generation gaming consoles aligns with the holiday season,” the brand said. “Now, that time is here. We all know that the hottest holiday gifts this season may sell out quickly. So, Philadelphia Cream Cheese has tech fans covered with something more delicious than any of those gifts ever could be.”

Gut has created a video of the spoof console to highlight the capabilities of the Philly Series 5—which has five cream cheese bricks of power, ultra HD white chocolate and the latest 3D cookie crumb technology. It’s available for preorder starting at 12 p.m. Eastern today.

“Nothing in the world moves faster than the technology curve, and we always strive to be at the forefront—both in our product and in the ways consumers experience the simple pleasure of Philadelphia,” said Basak Oguz, director of marketing at Philadelphia Cream Cheese.

“The Philly Series 5 is our way of moving at the speed of innovation, and bringing consumers the most delicious gift of the holiday season.”

CREDITS:
Client: Philadelphia Cream Cheese
Director: Basak Oguz
Brand Manager: Erica Watkins
Senior Associate Brand Manager: Keenan White
Analyst: Christina Brown
Lead, Equity & Platform Development, Cheese & Dairy: Anne Field
Senior Associate Brand Manager, Equity & Platform Development, Cheese & Dairy: Patti Zaremba
Manager, Culinary: Lauren Bayer
Agency of Record: GUT
Founder, CCO: Anselmo Ramos
COO, Partner: Paulo Fogaça
Chief Client Officer, Partner: Carmen Rodriguez
ECD, Partner: Ricardo Casal
ECD, Partner: Juan Javier Peña Plaza
Head of Art: Guido Fusetti
Creative Director: Jeff Hodgson
Creative Director: Eliana Ferrer
Associate Creative Director: Leila Moussaoui
Senior Art Director: Jose Ramirez
Senior Copywriter: Jeff Schermer
Head of Production: Renata Neumann
Senior Producer: Alexandra Odriozola
Account Director: Monique Beauchamp Estrella
Senior Account Executive: Veronica Perez
Creative Manager: Cristina Cornejo Ayala
Content Director: Sam Lemoine
Senior Copywriter: Sai He
Community Manager: Nefari Steele
Associate Strategy Director: Bruno Steffen
Production Company: Alpen
Director: Mike Bernstein
EP: Christian Heuer
Producer: William Cubbon
DP: Andrew Wheeler
PD: Katie Hickman
Art Director: Lisa Martirosyan
Wardrobe: Jolene Nava
1st AD: Steve Bagnara
Make Up: Carmen Dianne
Hair: Valene Mohahan
Cast:
Brother: Destin Flood
Brother: D’trien Flood
Teen: Charlie Morgan Patton
Man: Rajiv Sinha
Editorial: Cosmo Street Editorial
Editor: Jeff Grippe
Assistant Editor: Alexandra Jimenez
Managing Partner/ Executive Producer: Yvette Cobarrubias
Producer: Pamela Cohen
VFX Supervisor: Nico Cragnolino
Color: Moving Forward Studios
Senior Colorist: Oscar Martinez Asencio
Digital Studio: Unicorns & Unicorns
Executive Producer: Adrianne McCurrach & Joanna Shaw
Technical Director: Sun Komen
Head of Digital: Ralph Kuijpers
Art Directors: Mike Gallegos & B. Gosse
Industrial Designer: Franco Barbieri


@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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