As Users Choose Social Media over SMS Texts, Mobile Operators Lose Billions
I remember when I first visited Japan in 1997. Our group of North Americans were shocked at how even teenage girls had their own cell phones, complete with dangling bells and ornaments. What surprised us more was their use of “SMS” messaging to send chat messages to one another. After I’d returned from the trip, I did some research and found that the phenomenon was also spreading all over Europe — Brits in particular sent millions of text messages per year.
It would be a few more years before we had it over on our continent, but once it hit, it hit big.
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